Hi, friends! Thanks for stopping by. I’m Caitlin — a writer, editor and proofer from Fort Worth, TX. This website started as a blog that I created one summer night before my senior year of college and, well, I haven’t been able to shake it since. Writing and posting pictures became a daily habit that’s led me to a life of working with words. I believe words create culture — they can bring life and light to any situation — and it’s my joy and privilege to help you create the culture of whatever you are building, be it a business, brand, dream or big idea.

Shall we play a round of fun facts?
-My fourth grade math teacher taught my class that “SOL” meant “sorry out of luck.” I was 27 years old and in a work meeting when I realized it, in fact, does not.

-High up on my travel bucket list? New Zealand, Patagonia, a road trip through the Alps, Machu Picchu with my dad.

-Honestly, the stinkier the cheese, the better. Comte (decidedly NOT stinky) and Camembert for life.

-As a child I learned that blue whales are, on average, 100 feet long. This knowledge led me to start thinking of all measurements in terms of blue whales. For instance, if driving directions said “turn in 100 feet,” I’d think, “Ok, so one blue whale. Got it.” And no, never had I ever actually seen a blue whale — that would make too much sense.

-I went to graduate school in Paris (France, not Texas) and part of me has truly never left. (Consequently, I will talk Paris any day, any time to anyone.)

-Forever taking photos of sunsets, cups of coffee and something on the ground with my shoes in the frame.

-I once ran into Owen Wilson two days in a row.

-Three nephews + one niece make me a grateful Aunt Cait.

-Heavy splash of milk and no sugar, please.

-Books, a mini blueberry farm and miniature horse are in my future

-Three things I know for sure: You matter. You have a story. I’d love to help you tell it.